Where Adventure, Charity & Social Business Combine
To launch this totally novel idea the ESCAP+AID team are driving from London to Cape Town – leaving April 2018. Driving 40,000km through some of the most remote regions in Africa. Every last kilometre is dedicated to benefitting other peoples’ lives, always fundraising for charity, always researching, always building grassroots micro-businesses and always trying change perceptions of International Development.
Implementing this model will no doubt present the ESCAP+AID team with countless challenges to overcome – proving that life begins at the end of your comfort zone.
A 2004 Land Rover Defender 110 Hard Top – or Bruce for short – is the vehicle that ESCAP+AID is taking on this epic adventure. Bruce has already been tried and tested with a 7000km test through 14 countries in Europe experiencing a range of challenging conditions. Mechanically there have been a series of upgrades – suspension lift, reinforced steering arms, new trailing arms, engine upgrades as well as many small upgraded features – but as Bruce used to be a Severn Trent Water vehicle he is in great condition for 14 years old.
To be expedition ready a lot of work is needed. Insulation, sustainable power, a roof rack, a self built pop-top, vehicle wrap, electrics, heating, cooking, recovery and a lot more. The vehicle needs to be a mobile office for ESCAP+AID as well as a home that can reach some of the most remote regions in Africa.
The route starts in London and enters Africa in Morocco. Phase 1 takes us from Morocco to Angola down the west coast. Phase 2 goes from Angola to Tanzania and finally, phase 3, goes from Tanzania to South Africa.
England, France, Spain, Morocco, Western Sahara, Mauritania, Senegal, The Gambia, Ginuea, Sierra Leone, Cote D’Iviore, Ghana, Togo, Nigeria, Cameroon, Gabon, Republic of Congo, Angola, DRC, Zambia, Malawi, Tanzania, Kenya, Mozambique, South Africa.
These small grassroots micro-businesses are built on innovative, appropriate technology solutions. This means simple, locally-made and maintained technologies solving everyday problems, to impact the biggest number of people possible. Successful examples in Nepal include; creating local entrepreneurship using cookstoves invented by the ESCAP+AID team; building earthquake-proof, low-cost, high quality housing using recycled plastic bottles. These businesses create multi-level impact through the entire value chain: design, manufacture, distribution to the final user.
The projects in AFRICA? So far…
Building low cost, recycled material Latrines in Ghana
Institutional Cooking in Ghana as an extension of the Entrepreneurial Cookstove Project in Nepal
Tackling the creation of sustainable cooking fuels and methods in Tanzania
Helping an abused woman’s shelter solve their funding issues through sustainable business in Kenya
Sustainable bio-gas in Uganda
Along the entire route we are also looking to micro-financing young entrepreneurs who are wanting to make a difference in their communities.
As well as an adventure to implement these incredible projects, ESCAP+AID will also be researching & developing new ideas as trip goes on. There is a collaboration opportunity around every corner!
Every aspect of ESCAP+AID’s projects have to be sustainable. Funding & revenue generation are no different. But our approach to that is a little different. ESCAP+AID was founded on the core value of helping people – we put impact before profit. This resonates through every, conversation, email and decision that is made. Which also means our funding strategy is a little different.
The monetisation of online content is nothing new. Influencers, promoters, brands and travellers have all created revenue through Instagram & youtube. But what if that revenue went towards alleviating poverty in Kenya, providing safe drinking water in The Gambia or changing a families life in Zambia through providing the micro-finance to scale their business?
By watching a video, subscribing to a channel, following or liking they can make someone’s life on the other side of the world better.
Now that would be a great business model. Lets make it a reality with this ESCAP+AID ADVENTURE. A truly sustainable & scalable revenue stream, capable of reaching everyone on our planet.
We need a camera. All we need from you is 10 mins of your time. Youtube.
If you are interested in being involved in this trip or the next adventure challenge contact us!